PURPOSE OF THE POSITION: 

To plan, develop and implement the brand strategy aligned with the Marketing Strategy and ensure the consistent delivery of the brand’s identity and experience to maximize profitability in line with O&L Persona.

QUALIFICATIONS & EXPERIENCE:

• A bachelor’s degree in marketing, Public Relations, Communications or equivalent
• A minimum 6 years’ experience in Marketing, Brand-building, and Brand-activation.
• Proven experience in brand management, preferably in the hospitality industry with exposure to retail.
• Strong understanding of branding principles, marketing strategies, and customer experience management
• Knowledge of brand strategy and marketing mix development and implementation.
• Proficiency in digital marketing tools and platforms.
• Knowledge of various digital marketing channels and advertising platforms.
• Proficiency in A/B testing and CRO techniques.

KEY ACCOUNTABILITIES:

Brand Strategy Development and Execution

To Develop and execute the brand strategy that aligns with the company’s business goals and targets including defining the brand’s identity, values, and positioning.

Brand Management and Performance

Continuously monitor brand performance and guest feedback, making necessary adjustments to the brand strategy to address challenges or leverage opportunities.

Develop and manage budgets for branding and marketing activities, ensuring efficient allocation of resources.

Growth Marketing

Conduct market research to understand consumer preferences, market trends, and competitive landscapes and use this data to refine the brand strategy and identify opportunities for growth.

Operational Efficiency

Ensure that all branding materials, including logos, signage, and promotional materials, meet brand guidelines and identity requirements.

Stakeholder Relationship Management

Effectively build the third-party agency relationships and maintain cross-functional relationships.

Supervisory / Management Duties                                                                                         

Select, train, develop, schedule, and manage the performance of direct subordinates to ensure the efficient running of the department.

SKILLS REQUIRED:

• Be Authentic
• Live the O&L Values
• Cause Alignment
• Take Bold Stands
• Lead Growth
• Deliver Extraordinary Results
• Inspire Innovation